IBM SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 7334
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SWOT Analysis of IBM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IBM

Category

IT Services

Sector

IT and Technology

Tagline/ Slogans

Let's build a smarter planet

USP

One of the best known brands in the world

STP

Segment

Enterprises seeking IT solutions

Target Group

Enterprises looking for end to end IT solutions to transform business

Positioning

Enterprises seeking quality partner

SWOT Analysis

Strengths

1) Global Presence
2) Strong Brand Name
3) Huge Clientbase
4) Big Talent Pool

Weaknesses

1) The company has become too large
2) Attrition

Opportunities

1) Emerging Markets

2) Can become One Stop shop for Enterprise IT

3) Domestic projects in countries like India and China

Threats

1) Threats from companies like Infosys, TCS, Accenture globally
2) Large Size of the company

Competition

Competitors

1. Accenture

2. HP Services

3. Oracle

4. Infosys

5. Tata Consultancy Services(TCS)

6. Wipro Technologies



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