SWOT Analysis of Goibibo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website - Online travel booking
IT and Technology
Cheap Fares and Packages
Internet users and travellers
Travelers who use internet for online transactions
Positioned as a trusted online booking portal as well as travelling consultant offering cheapest fares in flights, bus, hotels etc
1. Goibibo has its biggest strength of air travel booking as it has the lowest ticket over all the ecommerce platforms of travel booking. 2. Goibibo offers a variety of products under its name. 3. It has made travel booking easier and simpler with its various online applications like mobile applications, windows 8 application, etc. 4. Goibibo provides best deal to its customers. 5. Fast and easy refund and service for all the product line. 6. Recently acquired RedBus.in, providing it a competitive advantage over others. 7. All the transactions are secured by PayU, the payment gateway.
1. People are still reluctant to use internet for financial transactions like online ticket booking, hotel booking, etc.
1. Leverage from Redbus acquisition 2. Offer more options for payments
1. There may be a possible lack of co-ordination with tourism entities. 2. Too many players in online booking area 3. Internet penetration still low.
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