Agilent Technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4180
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SWOT Analysis of Agilent Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agilent Technologies

Parent Company

Agilent Technologies Inc

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

The world’s premier measurement company

USP

Vast scientific knowhow and R&D

STP

Segment

Bio-medical and electronic measurement, diagnostics, chemical analysis

Target Group

Speciality hospitals, research laboratories

Positioning

Precise, knowledgeable and reliable brand

SWOT Analysis

Strengths

1. Strong R&D capabilities – a dedicated company called Agilent Technologies Research Laboratories (Research Labs) based in US with offices in Europe and China; strong research expenditure
2. Diversified geographic presence – across the EU, Australia, US, China with balanced revenues coming from all regions
3. Strong financial performance – with a strong growth

4. It has a strong workforce of 20000+ people

5. The company has expertise in chemical analysis, life sciences, electronic measurement etc

Weaknesses

1. Long-term debt and financial woes are a concern
2. Problematic credit facility that requires compliance with certain ratios and prevents creation of liens on assets
3. Debt obligations leading to transfer  of cash flows from investment to debt servicing

Opportunities

1. Large number of mergers and acquisitions leads to inorganic growth that allows leveraging on diverse knowhow
2. Semiconductors market has been showing positive, double-digit growth which is expected to continue till 2016
3. Strategic collaboration in the fields such as co-marketing, target enrichment systems, etc to yield positive results

Threats

1. Intense competition across all segments
2. Government regulations – international, national, state and product-specific pose threats as compliance to these different standards can increase costs
3. Future products may be subject to liabilities due to environmental contamination generated by past products

Competition

Competitors

1. Affymetrix Inc

2. Ansoft Corporation

3. Shimadzu Corporation

4. Teradyne, Inc.

5. Thermo Fisher Scientific

6. Anritsu Corporation

7. Fluke Corporation



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