Hoya Corporation SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2091
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SWOT Analysis of Hoya Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hoya Corporation

Parent Company

Hoya Corporation

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

-

USP

Focus on specialisation; specialised expertise in diverse segments

STP

Segment

IT, IT solutions and life care

Target Group

Hospitals, health care businesses, optics industry

Positioning

A brand that continuously strives to improve the lives of its customers

SWOT Analysis

Strengths

1. Strong employee base of over 32,000 employees
2. Diverse presence in the three segments, with over 20 product categories in all
3. Low dependence on any one market for revenue and sustenance - most of its revenues are from life care segment, information technology segment
4. Acquisition of Starion Instruments Corp made it a strong global player in the medical devices market

5. Its product portfolio includes  optical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology

Weaknesses

1. The company witnessed a decline in revenues and profits over a period of time. Hoya’s revenues decreased which is a concern
2. Hoya also witnessed significant decline in profitability.
3. Weak financial position has led to weakened position to respond to changes in the business environment

Opportunities

1. Growing market for interocular lenses - According to industry sources, the global IOL market is expected to grow significantly
2. Growing semiconductors market worldwide is a huge opportunity which needs to be tapped
3. Growing medical devices market – supported by large aging populations in countries like the US and China

Threats

1. Exchange rate fluctuations will strongly impact Hoya as it has large international functions and operates in terms of the Japanese Yen
2. Intense competition from established players such as Bausch & Lomb
3. Rapid technological changes with which the company is not equipped to cope, given its weak financial position and large outflow of money in servicing the financing activities

Competition

Competitors

1. Bausch & Lomb Incorporated

2. Toppan Photomasks

3. JDS Uniphase Corporation

4. The Cooper Companies Inc

5. Corning Incorporated

6. Oclaro, Inc.

 


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