Keyence SWOT Analysis
Keyence is one of the leading brands in the IT & Technology sector. Keyence SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Keyence:
Quick Glance:
Keyence Strengths
- Strong focus on new product development - Keyence incurred a substantial capital expenditureon new product development
- Strong R&D focus - R&D costs constituted substantial part of the total operating costs of the company
- Strong network capabilities - own network of warehouse centers spread around 40 countries that ship orders on the same day
- they are received
- Strong employee base of about 3500 employees
- Its product portfolio includes sensors, barcode readers, vision systems, measuring equipment and digital microscopes.
Above are the strengths in the SWOT Analysis of Keyence. The strengths of Keyence looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keyence Weaknesses
- Strong dependence on Japanese econom is a concern
- Networks focussed mainly in western Japan
- Relatively low global presence in comparison to competitors
These were the weaknesses in the Keyence SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keyence Opportunities
- Strong growth of the global control systems market
- Keyence’s products are used widely in global automation and process control industry to make industrial processes faster and efficient
- Keyence laser markers
- utilize 3-Axis technology to mark product numbers, logos and barcodes – this industry is growing at a rapid pace
Above we covered the opportunities in Keyence SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keyence Threats
- Disruptions due to natural disasters are a big threat as the company is primarily based out of Japan - The direct costs of the damage from the earthquake are huge
- Radio frequency identification (RFID) tags are an innovative substitute for bar code and are fast eating up the market share of Keyence’s products
The threats in the SWOT Analysis of Keyence are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keyence SWOT analysis.
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About Keyence
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Keyence Overview | |
|---|---|
| Parent Company |
Keyence Corporation |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
The complete source for sensing solutions |
| USP |
One-stop shop for industry automation tools |
| Keyence STP | |
| Segmentation |
Industry automation |
| Target Group |
Retail chains, stores, corporate houses |
| Positioning |
Innovative sensing |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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