Amphenol SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1301
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SWOT Analysis of Amphenol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amphenol

Parent Company

Amphenol  Corporation

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

Connecting people and technology

USP

Expertise in its fields

STP

Segment

Specialty cables, high-optic fibres, electronic components

Target Group

Electronics industry, defence sector, telecommunications

Positioning

A company that delivers high performance

SWOT Analysis

Strengths

1. Presence in diverse markets and strong product portfolio
2. The company has close to 40,000 employees and a strong geographical presence
3. Relatively higher profit margins and better financial performance as compared to competitors - The company’s free cash flow grew at a consistent rate
4. Manufacturing capabilities present across wide geographical areas – in Asia, Europe, North America

Weaknesses

1. Overdependence on communications industry – although it has a wide and diverse product portfolio, majority of its revenues came from sales to the communications sector
2. It does mostly rebuilding and constructing of spare parts in the industries in which it is present – not a final goods producer

Opportunities

1. Growing smartphones and tablets market
2. Leading provider of circuits that are used in majority of the world’s phones
3. North American coaxial cable market of which the company is a part, is expected to grow

Threats

1. Changes in defence expenditure may alter company’s profitability as it is heavily dependent on governments’ spends on defence
2. Operations in over 70 countries makes the company vulnerable to global fluctuations and slowdowns
3. Amphenol faces intense competition especially in relation to delivery time of products

Competition

Competitors

1. CommScope, Inc.

2. Methode Electronics, Inc.

3. Molex Incorporated

4. TE Connectivity Ltd.

5. Hubbell Incorporated



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