Pegatron SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 983
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SWOT Analysis of Pegatron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pegatron

Parent Company

Pegatron Corporation

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

Navigate the future

USP

Constantly innovating its products

STP

Segment

Consumer electronics, computing and communication

Target Group

Electronics manufacturers and computing houses

Positioning

Continuous strive for excellence

SWOT Analysis

Strengths

1. Strong employee base of about 170,000 people
2. Presence across the markets of Taiwan, China, Japan, US and UK
3. Consolidated revenues grew which shows a good performance by the company

4. Its product portfolio includes graphic cards, laptops, motherboards, notebooks etc

Weaknesses

1. Overdependence on computing sector for revenue
2. Limited focus on advertising and marketing means brand recall is slightly less

Opportunities

1. Continued focus on lean practices to help boost financial performance
2. Global growth in the demand for computers and electronics
3. Numerous CSR and technical excellence awards received – to boost company image

Threats

1. The Eurozone crisis will affect this company particularly as it has concentrated subsidiaries in Europe
2. Intense competition in the computing sector which is its prime source of revenue

Competition

Competitors

1. Inventec Corporation

2.Twinhead International Corp.

3. Wistron Corporation



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