SWOT Analysis of Binatone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fixed line, mobile and two way radio manufacturers
IT & Technology
Innovation you can afford
Innovative products with unique designs
Fixed line, mobile phones, baby monitors, tablets
Households for their fixed line telephones
Innovative products for everyone
1. Market leader through the licensing Motorola Video Baby monitor 2. Legacy products such as the brick re-launched 3. High battery power of mobile phones and tablets 4. Launched the first android run landline phone
5. The company has also produced android based tablets for kids
6. Global presence in Europe and also Asian countries
1. Rise in use of mobile phones leads to reduction in sales of fixed line telephones 2. Less number of offerings in each category
1. Introduce wide variety of phones in the mobile segment 2. Can capitalize on battery power in this segment 3. Provide innovative designs in mobile phone category as well
1. Lower cost product offerings in the baby monitor segment 2. Replacement of fixed lines with mobile phones
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