Binatone SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1266
Advertisements

SWOT Analysis of Binatone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Binatone

Parent Company

Binatone

Category

Fixed line, mobile and two way radio manufacturers

Sector

IT & Technology

Tagline/ Slogan

Innovation you can afford

USP

Innovative products with unique designs

STP

Segment

Fixed line, mobile phones, baby monitors, tablets

Target Group

Households for their fixed line telephones

Positioning

Innovative products for everyone

SWOT Analysis

Strengths

1. Market leader through the licensing Motorola Video Baby monitor
2. Legacy products such as the brick re-launched
3. High battery power of mobile phones and tablets
4. Launched the first android run landline phone

5. The company has also produced android based tablets for kids

6. Global presence in Europe and also Asian countries

Weaknesses

1. Rise in use of mobile phones leads to reduction in sales of fixed line telephones
2. Less number of offerings in each category

Opportunities

1. Introduce wide variety of phones in the mobile segment
2. Can capitalize on battery power in this segment
3. Provide innovative designs in mobile phone category as well

Threats

1. Lower cost product offerings in the baby monitor segment
2. Replacement of fixed lines with mobile phones

Competition

Competitors

1. Panasonic phones
2. VTech communications

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.