Datel SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 722
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SWOT Analysis of Datel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Datel

Parent Company

Datel

Category

Gaming console peripherals and electronics

Sector

IT & Technology

Tagline/ Slogan

Advanced gaming technology

USP

Continued investment in latest technology

STP

Segment

Replacement keyboards for ZX Spectrum, PlusD disk interface, Action Replay series

Target Group

Teens and professional gamers

Positioning

Helps gamers beat games at the press of a button providing easy access to different parts of the game not normally viewable to the player

SWOT Analysis

Strengths

1. Established reputation for developing innovative videogame peripherals
2. Action Replay, its main product has been the market leader in the game enhancer market
3. Has developed Action Replay game enhancer for all gaming consoles including the latest ones
4. It is supported by its huge staff of developers and code hackers through its site codejunkies.com

5. Codejunkies has a huge following among professional gamers attracting over half a million visitors per month

Weaknesses

1. Regular updates required by the customer for Action Replay causing criticism from gamers
2. Some Action Replay devices corrupt the original gaming device rendering it unusable
3. Using Action Replay causes loss of data for some customers

Opportunities

1. The company can look at developing their own games
2. Since they have the technology, the company can expand its products to include original gaming consoles and not only peripherals
3. Expand into the Asian and American markets to tap into the demand of professional gamers

Threats

1. Regulators might impose a ban on developing game enhancers
2. Original game developers like Sony and Microsoft might sue Datel for developing game enhancers
3. Free game enhancers available online are a source of threat to Datel

Competition

Competitors

1. GameShark
2. Code Breaker
3. Multiface



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