SWOT Analysis of Datel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gaming console peripherals and electronics
IT & Technology
Advanced gaming technology
Continued investment in latest technology
Replacement keyboards for ZX Spectrum, PlusD disk interface, Action Replay series
Teens and professional gamers
Helps gamers beat games at the press of a button providing easy access to different parts of the game not normally viewable to the player
1. Established reputation for developing innovative videogame peripherals 2. Action Replay, its main product has been the market leader in the game enhancer market 3. Has developed Action Replay game enhancer for all gaming consoles including the latest ones 4. It is supported by its huge staff of developers and code hackers through its site codejunkies.com
5. Codejunkies has a huge following among professional gamers attracting over half a million visitors per month
1. Regular updates required by the customer for Action Replay causing criticism from gamers 2. Some Action Replay devices corrupt the original gaming device rendering it unusable 3. Using Action Replay causes loss of data for some customers
1. The company can look at developing their own games 2. Since they have the technology, the company can expand its products to include original gaming consoles and not only peripherals 3. Expand into the Asian and American markets to tap into the demand of professional gamers
1. Regulators might impose a ban on developing game enhancers 2. Original game developers like Sony and Microsoft might sue Datel for developing game enhancers 3. Free game enhancers available online are a source of threat to Datel
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