Carlsbro SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 749
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SWOT Analysis of Carlsbro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carlsbro

Parent Company

Carlsbro

Category

Music Instruments and electronics

Sector

IT & Technology

Tagline/ Slogan

A new beginning

USP

Good quality amplifiers for rock and pop artists

STP

Segment

Guitar amplifiers, Bass amplifiers, acoustic amplifiers, CD digital products

Target Group

Musicians and rock bands

Positioning

Quality amplifiers for rock and pop artists

SWOT Analysis

Strengths

1. Wide range of products under the company which can be exploited
2. A number of trusted brands producing these wide range of products
3. Established in 1960, the company has long serving and established brands
4. Brand products of high quality which were used by artists like Beatles, Mick Jagger and Oasis

5. The brand products garnered extremely good reviews from experts

Weaknesses

1. The company emerged from the verge of bankruptcy
2. Since it has been relaunched, the perception of the brand has changed in the view of customers
3. Lack of innovative products might be weak link in their product portfolio

Opportunities

1. Main markets are US and China. The company can expand into other markets to tap emerging demand
2. Can capitalize on its legacy in its promotion
3. Launch innovative products for customers to capture market share

Threats

1. High competition in this industry
2. Price wars could lead to erosion of profits for this company that is trying to stabilize itself
3. Slowdown in the economy could lead to lower sales causing a fall in profits

Competition

Competitors

1. Fender
2. Yamaha
3. Ashdown Engineering

 


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