Crosfield Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 795
Advertisements

SWOT Analysis of Crosfield Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crosfield Electronics

Parent Company

Fujifilm Electronic Imaging

Category

Scanners and digital imaging equipment

Sector

IT & Technology

Tagline/ Slogan

-

USP

Produced the world’s first digital scanner

STP

Segment

Digital drum scanners

Target Group

Corporates and Newspaper agencies

Positioning

Digital scanners and imaging equipment specialists

SWOT Analysis

Strengths

1. First digital scanner producer in the world
2. The company could capitalize on its R&D gained over the years to come up with innovative products
3. Fujifilm is an established brand in the digital imaging space which can be used effectively to improve sales

Weaknesses

1. Decline in the sales of imaging devices due to rise of sales in cameras and camcorders
2. Highly complex systems produced by the company reduces the ease of use for customers
3. Scanners produced by Crosfield were huge and bulky and occupied a large space

Opportunities

1. The company can get into related industries like printers
2. 3-D printing is a nascent industry that is set for good prospects which the company can explore
3. A lot of newspapers and government agencies while trying to digitize their old documents would require scanners which can be exploited by the company

Threats

1. Digital scanners face their biggest threat from digital cameras and camcorders
2. High competition in the digital imaging market
3. Price wars would lead to erosion of profits for this small business of Fujifilm

Competition

Competitors

1. Canon
2. Xerox

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.