SWOT Analysis of Crosfield Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fujifilm Electronic Imaging
Scanners and digital imaging equipment
IT & Technology
Produced the world’s first digital scanner
Digital drum scanners
Corporates and Newspaper agencies
Digital scanners and imaging equipment specialists
1. First digital scanner producer in the world 2. The company could capitalize on its R&D gained over the years to come up with innovative products 3. Fujifilm is an established brand in the digital imaging space which can be used effectively to improve sales
1. Decline in the sales of imaging devices due to rise of sales in cameras and camcorders 2. Highly complex systems produced by the company reduces the ease of use for customers 3. Scanners produced by Crosfield were huge and bulky and occupied a large space
1. The company can get into related industries like printers 2. 3-D printing is a nascent industry that is set for good prospects which the company can explore 3. A lot of newspapers and government agencies while trying to digitize their old documents would require scanners which can be exploited by the company
1. Digital scanners face their biggest threat from digital cameras and camcorders 2. High competition in the digital imaging market 3. Price wars would lead to erosion of profits for this small business of Fujifilm
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