Digifusion SWOT Analysis, USP & Competitors

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SWOT Analysis of Digifusion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Digifusion

Parent Company

Beko electronics

Category

Consumer Electronics

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

First producer of freeview personal video recorders for recording two TV channels simultaneously

STP

Segment

Terrestrial Televisions and receivers

Target Group

Home users

Positioning

Large backup storage for recording a number of channels

SWOT Analysis

Strengths

1. Very well-known brand as part of Beko Television stable
2. Provides a 14 day electronic prgramme guide for customers
3. Large backup storage of more than 80 gb to record channels
4. Provides an option to record two channels simultaneously

5. Beko is a partner of the FA cup, Turkish Basketball league, German basketball league and the Russian Basketball league

Weaknesses

1. Small range of products
2. Quality of products is not up to the standard as offered by competitor products
3. Sluggish growth in the Television market due to the economic downturn
4. High cost of spare parts for the production of digital TVs are leading to a rise in the price of TVs

5. Lack of high number of offerings in the digital market is a weakness that the company has to overcome

Opportunities

1. Expansion into the digital market will help to maintain its market share
2. Beko could launch its own set top boxes which would help boost the sales of its freeview PVRs

Threats

1. International players like Samsung and LG could reduce the market share of Beko televisions
2. A price war could ensue between these international players and Beko
3. Shift of consumers to digital tvs and LCD/LED offerings in the market could lead to a decrease in profits

Competition

Competitors

1. Thomson Freeviwer
2. Samsung
3. LG

 


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