Samsung Electro Mechanics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1446
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SWOT Analysis of Samsung Electro Mechanics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Electro Mechanics

Parent Company

Samsung Group

Category

Electronic components, IC substrates

Sector

IT & technology

Tagline/ Slogan

-

USP

Economy of scale

STP

Segment

Electronic components like printed circuit boards, power supply, IC subtrates etc

Target Group

electronic/semiconductor companies (including fab & fabless semiconductor companies)

Positioning

Cutting edge technology leading to futuristic innovations

SWOT Analysis

Strengths

1. Belongs to the Samsung group which gives more credibility and financial strength
2.Ability to leverage economy of scale
3. High growth rate in the sales of the company
4. Efficient and established processes

5. Highest number of patents base

6. Nearly 25000 people are employed with the company

Weaknesses

1. The firm competes with almost every one of its potential customers like Apple, Qualcomm etc means lik
2.High capital expenditure involved leading to higher depreciation and lower reported margins
3.Decreasing Average Selling Prices(ASPs) in the industry

Opportunities

1.Increasing usage of various electronic gadgets driving the sales of semiconductor components
2. More electronic companies following the look east policy for manufacturing and outsourcing
3.High end smartphones have complex design and so use more number of such components leading to increased opportunities for Samsung electro mechanics

Threats

1.Competition from other companies making these products
2.Need to spend more on R&D to meet the technological advancements
3.Customer performance is key indicator of this company’s performance. Its customers are Samsung electronics mainly along with qualcomm, apple etc.

Competition

Competitors

1. Taiwan Semiconductor Manufacturing Company
2. Taiyo Yuden

3. TDK

 


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