WPG Holdings SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 682
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SWOT Analysis of WPG Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WPG Holdings

Parent Company

WPG Holdings

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Wide range of semiconductor components support

STP

Segment

semiconductor components

Target Group

original equipment manufacturers, major semiconductor companies

Positioning

One stop shopping for all semiconductor components

SWOT Analysis

Strengths

1. Rated the best semiconductor distributor in Asia by both customers and suppliers
2. Caters to a wide variety of semiconductor products
3. Sales growth far above the 5 year average growth in the sector
4. Present in 130 locations across the world

5. Extensive distribution channels and wide geographical coverage in the Asia Pacific region

Weaknesses

1.Facing low margin with the products it is selling
2. Highly competitive sector means market share growth is restricted

Opportunities

1.Increasing demand from emerging markets
2.Growing sales of smartphones, tablets across the world

Threats

1.Competition from other companies in the sector
2.Most of the top electronic brands are US based and economic slow down in that country affects its topline
3.Needs huge R&D spend to meet the rapid technological changes

Competition

Competitors

1.Supreme electronics
2.WT Microelectronics
3.Edom technology Co. ltd

 


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