CSR Plc SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 861
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SWOT Analysis of CSR Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSR Plc

Parent Company

CSR plc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Push every boundary

USP

Pioneering designer and developer of silicon and software for the consumer electronics market (vehicles, music players, mobile phones etc.)

STP

Segment

Bluetooth, GPS, FM broadcasting, Wi-Fi, audio, imaging, and ARM processors

Target Group

Companies manufacturing devices like mobile phones, automotive infotainment and telematics systems, Bluetooth headsets and headphone, personal computers (PCs), tablets, GPS recreational devices, digital cameras, gaming devices

Positioning

A cutting edge high quality product for your device

SWOT Analysis

Strengths

1. Strong Market Position and with broad product portfolio
2. One of the largest fabless semiconductor manufacturer

3. Biggest global supplier of GPS chips

4. Product is present and well established in global markets

5. Established research and development capabilities

6. Has a strong customer base and presence in over 12 countries

Weaknesses

1. Competitive segment means limited market share

2. Underperforming business segment

Opportunities

1. Various product innovations and new launches
2. Strategic acquisitions and alliances, similar to the ones that it has done in the past

3. Positive outlook for semiconductor business

Threats

1. Economic slowdown in US and Eurozone

2. Rapid technological changes

Competition

Competitors

1. Xilinx
2. NVidia
3. Qualcomm
4. Broadcom

 


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