Eurotherm SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 747
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SWOT Analysis of Eurotherm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eurotherm

Parent Company

Eurotherm

Category

Control, measurement and data recording solutions

Sector

IT & Technology

Tagline/ Slogan

Enabling you to meet regulatory requirements, and save processing costs, for over 40 years

USP

Innovative technology across a broad spectrum of vertical markets

STP

Segment

Precision temperature control, process control and data recording equipment

Target Group

Companies looking for innovative and state of the art temperature control, process control and data mining equipment

Positioning

Providing integrated and innovative solutions for the plant

SWOT Analysis

Strengths

1. Wide range of products with a focus on innovation
2. Provides state of the art technology

3. Owned by Invensys, Eurotherm can capitalize on the parent company’s brand and distribution channels for effective delivery

4. The brand is renowned for the high quality temperature controllers since the past 45 years

5. Large product portfolio makes cross-selling easy

6. Made of smaller companies in different product lines enabling it to leverage the pros of small as well as a large company

Weaknesses

1. Limited global presence compared to other brands

2. A lot of investment in RnD to keep up with the industry standards and maintain its position of innovation

3. Managing the smaller firms together and keeping a common vision becomes difficult because of the company structure

Opportunities

1. Develop a good R&D department to focus on acquiring the latest technology the cost of which can be shared with Invensys, the parent company with a different positioning
2. Can diversify into similar product lines for individual buyers by developing home use products

3. Wide range of products that can be marketed to existing customers

Threats

1. Rapidly changing technology in the industry

2. Being a small player, it can be overshadowed by other big players in the market

Competition

Competitors

1. IBM
2. Julabo
3. TCC

 


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