Vero Technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 582
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SWOT Analysis of Vero Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vero Technologies

Parent Company

Vero Technologies Ltd

Category

Electronics

Sector

IT & technology

Tagline/ Slogan

-

USP

Conflict free materials sourcing

STP

Segment

Electronics components

Target Group

Electronics products manufacturers

Positioning

Supplier with wide spread distribution network

SWOT Analysis

Strengths

1. Supplier of a wide range of electronics components

2. Strong and widespread distribution network spread across the world.
3. Market leader in providing development, prototyping & enclosure products for the electronics industry
4. Boasts a socially responsible supply chain that supports the humanitarian goal of ending the violent conflict in the DRC

Weaknesses

1. Manufacturing in England based plants might result in costlier products
2. Increasing competition from Chinese and other competitors.

Opportunities

1. Increasing demand for electronic gadgets implies increased demand for the components
2. Opening new facility in US gives more opportunity to source locally.

Threats

1. Depends on supplies of ‘conflict materials’ like gold, tin being sourced from Democratic Republic of Congo
2. Rising costs of input materials

3. Intense competition means limited operations

Competition

Competitors

1. Hammond Manufacturing
2.Jameco electronics



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