Watkins Electric Music WEM SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 697
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SWOT Analysis of Watkins Electric Music WEM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Watkins Electric Music WEM

Parent Company

Watkins Electric Music

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

70 years in music

STP

Segment

Electronic music instruments

Target Group

Musicians

Positioning

Provider of equipment for the music of 60s and 70s

SWOT Analysis

Strengths

1. Kind of vintage equipment being sold
2. Legacy and a strong history in providing music equipment
3. Proven expertise in making vintage equipment

4. The company nowadays focuses on accordions and a new handmade version of the CopiCat tape echo units

Weaknesses

1. Out dated instruments provider
2. Currently being run as a scaled down version of the original company
3. No innovation in products being sold

Opportunities

1. Expand into other emerging markets to tap demand
2. More marketing and advertising

Threats

1. Increased popularity of other music instruments & subtitutes like computers
2. Increased competition from competitors
3. Economic slowdown

Competition

Competitors

1. Fender

2. Yamaha

3. Ashdown Engineering


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