SWOT Analysis of Chartered Semiconductor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT & Technology
Fabless semiconductor companies
Wide expertise areas
1. Once the world's third largest dedicated independent semiconductor foundry 2. Alliances with AMD, IBM,Infineon, Samsung and agree systems 3. Acquired by the main stockholder of GlobalFoundries, a joint venture between AMD and Advanced Technology Investment Company(ATIC)
4. The company has over 5000+ employees
1. Dependence on third party contractors
2. Competitive segment means very little market share
1. Increasing demand for semiconductor components by increased use of electronics devices 2. Rise of more fabless semiconductor companies
1. Increased competition from Taiwanese firms 2.Threat from vertically integrated semiconductor companies
3. Unfavorable govt policies and economic recession
1. Taiwan Semiconductor Manufacturing Company 2. United Microelectronics Corporation
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