Chartered Semiconductor SWOT Analysis, USP & Competitors

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SWOT Analysis of Chartered Semiconductor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chartered Semiconductor

Parent Company

GlobalFoundries

Category

Semiconductor manufacturing

Sector

IT & Technology

Tagline/ Slogan

-

USP

Technically strong

STP

Segment

Semiconductor fabrication

Target Group

Fabless semiconductor companies

Positioning

Wide expertise areas

SWOT Analysis

Strengths

1. Once the world's third largest dedicated independent semiconductor foundry
2. Alliances with AMD, IBM,Infineon, Samsung and agree systems
3. Acquired by the main stockholder of GlobalFoundries, a joint venture between AMD and Advanced Technology Investment Company(ATIC)

4. The company has over 5000+ employees

Weaknesses

1. Dependence on third party contractors

2. Competitive segment means very little market share

Opportunities

1. Increasing demand for semiconductor components by increased use of electronics devices
2. Rise of more fabless semiconductor companies

Threats

1. Increased competition from Taiwanese firms
2.Threat from vertically integrated semiconductor companies

3. Unfavorable govt policies and economic recession

Competition

Competitors

1. Taiwan Semiconductor Manufacturing Company
2. United Microelectronics Corporation



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