Chartered Semiconductor SWOT Analysis, USP & Competitors

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SWOT Analysis of Chartered Semiconductor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chartered Semiconductor

Parent Company



Semiconductor manufacturing


IT & Technology

Tagline/ Slogan



Technically strong



Semiconductor fabrication

Target Group

Fabless semiconductor companies


Wide expertise areas

SWOT Analysis


1. Once the world's third largest dedicated independent semiconductor foundry
2. Alliances with AMD, IBM,Infineon, Samsung and agree systems
3. Acquired by the main stockholder of GlobalFoundries, a joint venture between AMD and Advanced Technology Investment Company(ATIC)

4. The company has over 5000+ employees


1. Dependence on third party contractors

2. Competitive segment means very little market share


1. Increasing demand for semiconductor components by increased use of electronics devices
2. Rise of more fabless semiconductor companies


1. Increased competition from Taiwanese firms
2.Threat from vertically integrated semiconductor companies

3. Unfavorable govt policies and economic recession



1. Taiwan Semiconductor Manufacturing Company
2. United Microelectronics Corporation

The table above concludes the Chartered Semiconductor SWOT analysis along with its marketing strategy and brand parameters.


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