SIA Engineering Company SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1182
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SWOT Analysis of SIA Engineering Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SIA Engineering company

Parent Company

Singapore Airlines Group

Category

Aircraft maintenance and repair

Sector

IT & technology

Tagline/ Slogan

-

USP

Aviation engineering services of the highest quality, at competitive prices

STP

Segment

Maintenance , repair and overhaul services

Target Group

International airlines

Positioning

High quality service at competitive prices

SWOT Analysis

Strengths

1. Provides services to more than 80 international airlines worldwide
2. Awarded the Best MRO by Reeds Exhibition and Asian Aviation magazine at Aviation Awards Asia and several other awards
3. JVs with OEMs and airlines in Singapore, Ireland, Taiwan, Indonesia and the Philippines increase the depth and breadth of the company's comprehensive service offerings
4. Technical know-how transfer due to JVs with majors like Rolls-Royce etc

5. Has approvals from 20+ countries’ aviation authorities to provide services to aircraft registered in US, Japan etc.

6. Asia’s second-largest aircraft maintenance company

7. Over 6000 employees form a part of the organization

Weaknesses

1. Dependence on Singapore airlines for majority of its revenues is a concern
2. Major airlines have their own services providers

Opportunities

1. Increasing demand for international air travel and need for better maintenance services
2. Customer first proposition to be a key differentiator

3. Large companies enjoy economies of scale in purchasing.

Threats

1.Economic downturn in Europe and US may be a setback
2.Dependent on business and leisure air travel and the size and age of aircraft fleets

Competition

Competitors

1. TIMCO Aviation Services, Inc.
2. Hong Kong Aircraft Engineering Company Limited
3. Singapore Technologies Engineering Ltd.



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