Venture Corporation Ltd SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 690
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SWOT Analysis of Venture Corporation Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Venture Corporation Ltd

Parent Company

Venture Corporation

Category

Electronic peripherals, manufacturing etc

Sector

IT & Technology

Tagline/ Slogan

At the centre of innovation

USP

Technical expertise in process re-engineering and materials resourcing

STP

Segment

Electronics manufacturing services, original design manufacturing and supply chain services

Target Group

Electronics companies, data storage device makers, retail stores etc

Positioning

Operational excellence leading to cost efficiency

SWOT Analysis

Strengths

1. Strong topline recording sturdy sales
2. It comprises about 40 companies spread globally employing 14000 employees.
3. Received several corporate awards and appreciation from its client companies like HP, Intel, IBM etc

4. The company has products like circuit boards and fibre optics

Weaknesses

1. Susceptible to foreign currency exchange rate fluctuations which can affect its bottom line significantly
2. Relatively lesser scale of manufacturing compared to its competitors

Opportunities

1.Increasing trend of outsourcing among the electronics majors
2.Scope to leverage on economies of scale

Threats

1.Increased competition
2.Decreasing revenues and profits over the past three years
3.Economic downturn affecting the business volumes

Competition

Competitors

1. Flextronics International Ltd.
2. Hon Hai Precision Industry Co., Ltd.
3. Excelpoint Technology Ltd



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