Texet Sales SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 541
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SWOT Analysis of Texet Sales with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Texet Sales

Parent Company

Hira Company Ltd

Category

Electronics durables

Sector

IT & technology

Tagline/ Slogan

-

USP

Wide range of products at low prices

STP

Segment

Manufacture, import and distribution of branded consumer products

Target Group

Electronics retailers

Positioning

Wide range of products provider

SWOT Analysis

Strengths

1. Regarded as one of the UK’s largest supplier to major retail and trade outlets.
2. Manufactures wide range of products namely Home Office, consumer Products, Calculators, Educational Products, Technology & Gadgets, PC Peripherals, Digital Media, Heating / Cooling Products
3. Wide geographical spread with offices in Hong Kong, China, Vietnam and Europe

4. Regionally a strong player in electronics and gadgets in UK

Weaknesses

1. Not a specialist in any one of the products category

2. Scope for loss of focus due to wide range of products

3. Limited geographic presence and low brand awareness

Opportunities

1. Ability to sell online by leveraging ecommerce platforms 
2. More bargaining power due to increased product portfolio

3. Tie-ups with global electronic companies

Threats

1. Not a specialist in any one of the products category
2.Heavy competition from global majors and specialists in each category

Competition

Competitors

1. Texas instruments
2. Casio
3. Other electronics majors



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