SWOT Analysis of Texet Sales with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hira Company Ltd
IT & technology
Wide range of products at low prices
Manufacture, import and distribution of branded consumer products
Wide range of products provider
1. Regarded as one of the UK’s largest supplier to major retail and trade outlets. 2. Manufactures wide range of products namely Home Office, consumer Products, Calculators, Educational Products, Technology & Gadgets, PC Peripherals, Digital Media, Heating / Cooling Products 3. Wide geographical spread with offices in Hong Kong, China, Vietnam and Europe
4. Regionally a strong player in electronics and gadgets in UK
1. Not a specialist in any one of the products category
2. Scope for loss of focus due to wide range of products
3. Limited geographic presence and low brand awareness
1. Ability to sell online by leveraging ecommerce platforms 2. More bargaining power due to increased product portfolio
3. Tie-ups with global electronic companies
1. Not a specialist in any one of the products category 2.Heavy competition from global majors and specialists in each category
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