Trend Controls SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 964
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SWOT Analysis of Trend Controls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trend Controls

Parent Company

Honeywell

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

One of the world’s leading BEMS manufacturers

STP

Segment

Building management systems

Target Group

Corporates, buildings

Positioning

Minimise energy consumption and maintain consistently comfortable building conditions

SWOT Analysis

Strengths

1. Innovative products being launched with Trend Integrated Open Supervisor being the latest
2. In the UK, Trend has the largest installed system base of any brand
3. Extensive and well-established third-party partner network covering 50 countries

4. This system has been the market leader for over 20 years.

Weaknesses

1. More bargaining power of the partners means limited growth in market share
2. Increasing costs and less revenues as compared to bigger brands

Opportunities

1. A BEMS(Building Energy Management Systems) can efficiently control majority of a building’s energy usage.
2. Increasing necessity to conserve energy consumption of buildings
3. Growing urbanization trend implying huge buildings and increased requirement to monitor the heating, ventilation and air conditioning (HVAC Control)

Threats

1. Increased competition from competitors
2. Need for integration of IT & BEMS sees competition from IT companies providing same services (eg: iGate)

Competition

Competitors

1. Johnson Controls
2. Schneider-electric
3. Siemens

 


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