Uniross SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 804
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SWOT Analysis of Uniross with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uniross

Parent Company

Uniross

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

Smart battery solutions

USP

Specialists in consumer rechargeable batteries and chargers

STP

Segment

Battery recycling, testing and manufacturing

Target Group

Industrial and consumer

Positioning

sustainable, innovative and environmentally responsible

SWOT Analysis

Strengths

1. Consistent innovation in product designs
2. Annual growth rate has been consistent showing its stable growth
3. Strong marketing, sales and technical teams
4. Strong presence in the market for the last few decades

5. Eveready Industries India Ltd invested in Uniross and became substantial stakeholders

Weaknesses

1. Weak global economic scenario affecting the topline

2. Low brand awareness means limited market share and hence lesser revenues

Opportunities

1. Increased need for portable power backup after mobile revolution
2. Production from China can help lower the costs
3. Global expansion helping the company (France, Italy, Hong Kong, China, Australia)

Threats

1. Rapidly changing technology
2.Threat of substitutes like solar power

3. Unfavorable economic scenarios can affect business operations

Competition

Competitors

1.Everexceed
2.Excell battery
3.Pacific power batteries

 


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