Wolfson Microelectronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 474

SWOT Analysis of Wolfson Microelectronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wolfson Microelectronics

Parent Company

Wolfson Microelectronics




IT & Technology

Tagline/ Slogan

A passion for great audio


Ability to deliver innovative audio solutions



Mixed signal ICs

Target Group

Electronics gadgets OEMs


Technically advanced and efficient supply chain

SWOT Analysis


1. Being a fables semiconductor company, Wolfson can stay focussed on its design and development strengths ; provides a highly scalable production capability
2. Launched the world's first quad core Audio SoC
3. Wolfson audio products can be found in NVidia Tegra 2 devices, Microsoft Xbox, Zune and Apple iPod series thus indicating its presence across all major mobile devices

4. The company has been recognized for its innovation by many awards


1.Stagnant revenues and increasing operating losses means limited market share compared to global players
2.Not into high margin products which affects the revenues


1.Resorting to a multi-vendor model helps it maintain competitive costs and continuity of supply (Wafer fabrication is outsourced to GlobalFoundries in Singapore, Magnachip in South Korea, TSMC and UMC in Taiwan, and X-FAB in Germany)
2.Opening of new office in Taiwan and having a local supply chain team helps in reduction of cycle time


1.Rapid technological changes in mobile phone industry
2.Intensive competition from other major semiconductor companies

3. Unfavorable govt conditions and fluctuating currency prices



1.Advanced Micro Devices
3.NVidia corp



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