SWOT Analysis of Wolfson Microelectronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT & Technology
A passion for great audio
Ability to deliver innovative audio solutions
Mixed signal ICs
Electronics gadgets OEMs
Technically advanced and efficient supply chain
1. Being a fables semiconductor company, Wolfson can stay focussed on its design and development strengths ; provides a highly scalable production capability 2. Launched the world's first quad core Audio SoC 3. Wolfson audio products can be found in NVidia Tegra 2 devices, Microsoft Xbox, Zune and Apple iPod series thus indicating its presence across all major mobile devices
4. The company has been recognized for its innovation by many awards
1.Stagnant revenues and increasing operating losses means limited market share compared to global players 2.Not into high margin products which affects the revenues
1.Resorting to a multi-vendor model helps it maintain competitive costs and continuity of supply (Wafer fabrication is outsourced to GlobalFoundries in Singapore, Magnachip in South Korea, TSMC and UMC in Taiwan, and X-FAB in Germany) 2.Opening of new office in Taiwan and having a local supply chain team helps in reduction of cycle time
1.Rapid technological changes in mobile phone industry 2.Intensive competition from other major semiconductor companies
3. Unfavorable govt conditions and fluctuating currency prices
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