Zytronic SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 698
Advertisements

SWOT Analysis of Zytronic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zytronic

Parent Company

Zytronic

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

Leaders in touch technology

USP

Diverse range of touch screen technology products

STP

Segment

Touch screen technology products

Target Group

Electronic devices manufacturers, ATM makers etc

Positioning

Diverse range of touch screen technology products

SWOT Analysis

Strengths

1. Patented Protective Capacitive Technology
2. Produce products with high durability, environmental stability and ability to survive the everyday rigours of outdoor and indoor environments
3. Used in wide range of self service devices like ATMs, petrol pumps, medical screens etc
4. ISO approved quality levels

5. The company has been associated with brands like Coca Cola, Microsoft, Bosch, Siemens etc

6. the company has its presence in over 35 countries

Weaknesses

1.Dipping revenues over the past few years is a concern

2. Technological innovations calls of huge R&D hence lesser profits and lesser brand value

Opportunities

1.Growth of touch screen based devices in many industries
2.Opportunities from government for setting up large displays in streets

3. Acquisitions and tie-ups can boost brand image

Threats

1.Commoditization of products
2.Competition from global players

3. Unfavorable industry dynamics and fluctuating market prices

Competition

Competitors

1. Wells-Gardner Electronics Corporation

2. TE Connectivity Ltd.

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.