Hyflux Limited SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1791
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SWOT Analysis of Hyflux Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyflux Limited

Parent Company

Hyflux Limited

Category

Water solutions company

Sector

IT and Technology

Tagline/ Slogan

Quenching the World's Thirst

USP

Provider of integrated water management and environmental solutions

STP

Segment

Water solutions company

Target Group

Desalination plants

Positioning

Innovative and effective environmental solutions

SWOT Analysis

Strengths

1. Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
2. Having control over the raw material costs and staff costs
3. Joint venture with Mitsui & Co. to pursue opportunities in China

4. Awarded Asia Pacific Water Technology Company of the Year

5. The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria

Weaknesses

1.Decreasing revenues for the past 2 years and fall in annual profit is a concern

2. Limited global presence means lesser brand awareness and low market share

Opportunities

1.Long term project operations & maintenance contracts leading to recurring income
2.Increased need to desalinate sea water

3. Ie-ups with govt institutions and acquisitions of other smaller players

Threats

1.Increased competition from multinational conglomerates

2. Increasing capital expenditure in the projects

Competition

Competitors

1. EMD Millipore Corporation

2. 3M Purification Inc.

3. GE Water and Process Technologies

 


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