Venture Corporation Ltd. SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 520

SWOT Analysis of Venture Corporation Ltd. with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Venture Corporation Ltd.

Parent Company

Venture Corporation


Electronic peripherals, manufacturing etc


IT & Technology

Tagline/ Slogan

At the centre of innovation


Technical expertise in process re-engineering and materials resourcing



Electronics manufacturing services, original design manufacturing and supply chain services

Target Group

Electronics companies, data storage device makers, retail stores etc


Operational excellence leading to cost efficiency

SWOT Analysis


1. Strong topline and sound financial position based out of Singapore
2. It comprises about 40 companies spread globally employing 14000 employees.
3. Received several corporate awards and appreciation from its client companies like HP, Intel, IBM etc

4. The company has expertise in complex circuit boards and fiber optic/photonics equipment.


1. Susceptible to foreign currency exchange rate fluctuations which can affect its bottom line significantly
2. Relatively lesser scale of manufacturing compared to its competitors


1.Increasing trend of outsourcing among the electronics majors
2.Scope to leverage on economies of scale

3. Acquisitions of smaller firms can boost the brand’s position


1.Increased competition can affect performance and profits
2.Decreasing revenues and profits over the past three years
3.Economic downturn affecting the business volumes



1. Flextronics International Ltd.
2. Hon Hai Precision Industry Co., Ltd.
3. Excelpoint Technology Ltd



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