Electronic Temperature Instruments SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 690
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SWOT Analysis of Electronic Temperature Instruments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Electronic Temperature Instruments

Parent Company

Electronic Temperature Instruments

Category

Industrial, refrigeration and environmental monitoring instruments

Sector

IT & Technology

Tagline/ Slogan

-

USP

Largest producer of digital thermometers in the UK

STP

Segment

Industrial, refrigeration and environmental monitoring instruments

Target Group

Industrial manufacturers, Pharmaceutical industry and residential users

Positioning

Provides the latest technology in electronic measurement and plans to pursue innovative temperature measurement solutions for the future

SWOT Analysis

Strengths

1. Largest manufacturer of digital thermometers in the UK
2. High technology products are its hallmark
3. ETI has a large market in more than 25 countries around the world
4. Its latest plant is the most technologically advanced calibration labs in the UK

5. High service orientation of the company where it provides post sales service

Weaknesses

1. High cost of thermometers compared to competitors
2. Growth of the market is not high as people generally do not replace thermometers regularly
3. The range of products in the industrial segment is very limited

Opportunities

1. High growth of the company opens up new prospects of business
2. Can expand into more products in the industrial segment
3. Expand in to markets in the US and Asia

Threats

1. High competition in the other markets of Europe
2. Have to follow strict safety regulation with respect to thermometers in the residential segments to avoid spread of infections
3. Loss of market share due to import of cheaper thermometers from other countries

Competition

Competitors

1.  Charnwood instrumentation
2. Tecpel



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