Horizon Global Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 666
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SWOT Analysis of Horizon Global Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Horizon Global Electronics

Parent Company

Horizon Global Electronics

Category

Digital TV, Digital Satellite and Digital cable sector

Sector

IT & Technology

Tagline/ Slogan

For a reliable solution

USP

High customer orientation as it believes that after sales service should be at the heart of the organization

STP

Segment

Satellite, Cable ad Terrestrial TV Installation products, Consultation and R&D

Target Group

Individual households and large clients such as companies and hotels, malls etc.

Positioning

Reliable products with a high standard of service to the customer

SWOT Analysis

Strengths

1. Strong customer focus of the company with a very good after sales service
2. Strong focus on developing the latest technology
3. Wide presence throughout the world especially Europe and Asia
4. The company has a wide portfolio of products from terrestrial to satellite meters and hand held test equipment

Weaknesses

1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Limited number of customers even though it is present in a number of countries

Opportunities

1. Growing economies leading to higher profitability
2.  New products and services to cater to a wide variety of applications

3. Countries like India which are under-going digitization on a large scale can be ideal for the company’s growth

Threats

1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

3. Might face stiff competition from cheaper alternatives produced in Asia

Competition

Competitors

1. Applied Satellite Technology
2. Surrey Satellite Technology



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