Horizon Global Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 649

SWOT Analysis of Horizon Global Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Horizon Global Electronics

Parent Company

Horizon Global Electronics


Digital TV, Digital Satellite and Digital cable sector


IT & Technology

Tagline/ Slogan

For a reliable solution


High customer orientation as it believes that after sales service should be at the heart of the organization



Satellite, Cable ad Terrestrial TV Installation products, Consultation and R&D

Target Group

Individual households and large clients such as companies and hotels, malls etc.


Reliable products with a high standard of service to the customer

SWOT Analysis


1. Strong customer focus of the company with a very good after sales service
2. Strong focus on developing the latest technology
3. Wide presence throughout the world especially Europe and Asia
4. The company has a wide portfolio of products from terrestrial to satellite meters and hand held test equipment


1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Limited number of customers even though it is present in a number of countries


1. Growing economies leading to higher profitability
2.  New products and services to cater to a wide variety of applications

3. Countries like India which are under-going digitization on a large scale can be ideal for the company’s growth


1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

3. Might face stiff competition from cheaper alternatives produced in Asia



1. Applied Satellite Technology
2. Surrey Satellite Technology


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