Equanet SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 586
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SWOT Analysis of Equanet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Equanet

Parent Company

Dixons Retail plc ; Kelway

Category

IT services and solutions

Sector

Retail

Tagline/ Slogan

-

USP

Established and trusted IT services and solutions provider

STP

Segment

Businesses that rely heavily on IT

Target Group

Public sector and Multinational companies

Positioning

Established and trusted IT services and solutions provider

SWOT Analysis

Strengths

1. Innovative services and service offerings is a USP

2. Reliable and Flawless in delivering on time and on budget
3. Personal approach- The customers always have access to a person who can help.

4. It constantly adapts to new technologies, to changes in the industry, and to the needs of the customers

5. Tailormade solutions for clients and public sector expertise

Weaknesses

1. Limited geographic presence as compared to some of the leading IT service brands in the world
2. Post merger , the management has taken a setback

Opportunities

1. Business development in the emerging economies as well as other countries
2. The brand can focus on systematic advertising and marketing activities to increase brand awareness

Threats

1. Increase in competition can affect operations
2. Economic downturn leading to lower demand

3. Unfavorable govt policies and rising cost of raw materials

Competition

Competitors

1. Compugen Inc.
2. Amazon
3. Acrodex

4. Microserve



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