Haggen Food & Pharmacy SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 642
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SWOT Analysis of Haggen Food & Pharmacy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Haggen Food & Pharmacy

Parent Company

Family owned

Category

Grocery

Sector

Retail

Tagline/ Slogan

Food & Pharmacy since 1933

USP

Largest independent grocery retailer in Pacific Northwest

STP

Segment

Shoppers of grocery

Target Group

Buyers who prefer grocery shopping from a large chain

Positioning

Haggen Food & Pharmacy stands for: ”Northwest Fresh quality since 1933”

SWOT Analysis

Strengths

1. One of USA’s largest grocery chains
2. Large variety of grocery items
3. Option of weekly sales

4. Affordable prices: option of savings card
5. Specialty in local coffee and juice

6. Focus on quality has always attracted customers

7. Tremendous product variety: wine, meat, bakery items, fresh flowers

8. Good shopping experience: option of in-store meals, food court

9. Excellent service: family touch

Weaknesses

1. Better prices available elsewhere in competitor stores for some products
2. Very low geographic presence compared to global retail store brands

Opportunities

1. Expand to other areas of USA
2. Adopt customer friendly pricing policies

3. Increase in the online shopping customer base

4. Invest more in quality and not just variety

Threats

1. There will be/was a closure of many stores

2. It is difficult to maintain quality with increasing size of business

3. Competing brands offering better variety at lower prices
4. The “family touch” may lose its appeal in future
5. Intense competition in the multi-brand retail space

6. Rise in popularity of e-commerce in future

Competition

Competitors

1. Larry’s markets
2. Queen Anne Thriftway
3. Admiral Thiftway

4. Central Market

5. Safeway


The table above concludes the Haggen Food & Pharmacy SWOT analysis along with its marketing strategy and brand parameters.

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