Holiday Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 320
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SWOT Analysis of Holiday Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Foods

Parent Company

J. Winkler & Sons

Category

Food & Grocery

Sector

Retail

Tagline/ Slogan

Our Products, Our Service, Our Community… Our Speciality!

USP

Proudly serving counties in Southern Indiana since 1968

STP

Segment

Food and Grocery shoppers

Target Group

Food shoppers seeking variety, service and experience

Positioning

Specialists in food and grocery shopping since 1968

SWOT Analysis

Strengths

1. Convenient and friendly shopping experience
2. Reasonable price
3. Option for party planning: customized cakes
4. Shopper delight: massive pool of satisfied customers

5. Superior in-store services: freshly cut meat, sandwiches

6. High quality product variety

7. Weekly price deals
8. Large store space

Weaknesses

1. Brand is restricted to a few stores compared to international retail giants
2. Limited variety for  specialized foods and constrained availability of discounted products

Opportunities

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA and abroad

2. Be the cost-leader of food and grocery

3. Differentiate deals and services from other competitors

Threats

1. Difficulty to maintain the same food quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of exclusive foods

3. Competitors offering equitable services at lower prices

Competition

Competitors

1. JayC Food Stores

2. Whole Foods
3. The Fresh market

4. Bloomingfoods

5. Ruler Food Store



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