Hugo’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 502
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SWOT Analysis of Hugo’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hugo’s

Parent Company

Family owned

Category

Grocery

Sector

Retail (in-store and online formats)

Tagline/ Slogan

More low prices, more great stuff, when you go to Hugo's

USP

Providing finest shopping experience

STP

Segment

Regular grocery shoppers

Target Group

Buyers seeking regular grocery shopping in the neighborhood

Positioning

Hugo’s marketplace provides fine shopping experience with extra personal service and attention

SWOT Analysis

Strengths

1. Established since 1939
2. Specialized services: Meat, Flowers, Chicken
3. Key importance to quality

4. Trained, passionate, knowledgeable in-store staff

5.Online presenceis an added advantage for the brand

6. Expanding number of stores

7. Weekly deals and attractive discounts

8.Popular bakery and catering services

Weaknesses

1. Sub-optimal post purchase services
2. Extensive competition in grocery segment means low market share

3. Limited product variety & low brand awareness

Opportunities

1. Increase the number of brand offerings

2. Invest more in after-sales services for speedy redressal of issues

3. Expand in terms of number of stores
4. Cost-leader: Competitive low-prices

Threats

1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering same products at equitable price levels

Competition

Competitors

1. Walmart

2. Woods supermarkets

3. Foodtown

4. Buy-Low Foods

5. Market Place



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