Lauer’s Supermarket and Bakery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 402
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SWOT Analysis of Lauer’s Supermarket and Bakery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lauer’s Supermarket and Bakery

Parent Company

Family owned

Category

Grocery/ Bakery

Sector

Retail

Tagline/ Slogan

Friendly, fast and fresh

USP

Lauer's has been proudly serving the pasadena community since 1974.

STP

Segment

Shoppers of grocery and bakery

Target Group

Shoppers who want to get their daily needs under one roof

Positioning

A retail store offering a friendly service and quality products

SWOT Analysis

Strengths

1. Old brand have a strong legacy
2. Large variety of grocery items

3. Affordable prices: option of savings card
4. Specialty in bakery items

5. Focus on quality attracts customers

6. Tremendous product variety: chicken, meat, fresh flowers, gifts

7. Good shopping experience: in store cafe

8. Excellent service: family touch

9. Friendly in-store staff and community development initatives

Weaknesses

1. Marketing activities are low key as compared to giant retail brands
2. In-store issues due to large variety and traffic

3. Limited number of stores means low market share

Opportunities

1. Expand to other areas of USA and even abroad
2. Emerge as a cost-leader in prices

3. Invest in online retail as a prospect for growth

Threats

1. It is difficult to maintain quality with increasing size of business

2. Competing brands offering better variety at lower prices
3. The “family touch” may lose its appeal in future
4. Intense competition in the multi-brand retail space

5.Rise in popularity of e-commerce in future

Competition

Competitors

1. Costco
2. Mar’s supermarkets
3. Acme

4. Bloom Foodstore

5. City Market

6. Wal-Mart



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