Leading Edge Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 425
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SWOT Analysis of Leading Edge Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leading Edge Group

Parent Company

Leading Edge Group

Category

Consumer electronics, music, security, telecommunications, video, golf, computing and jewellery

Sector

Retail

Tagline/ Slogan

Be part of the lean revolution

USP

One of the largest retail entities in Australia

STP

Segment

Solution seekers in distinct product categories

Target Group

Buyers of durables such as electronics, music, security, telecommunications, video, golf, computing, jewellery etc.

Positioning

Leading Edge Group is a consolidation of independently successful buying groups

SWOT Analysis

Strengths

1. Customer-centric policies adds to the experience
2. Offers variety of solutions like Books, Computers, Electronics, Hospitality, Photography, Jewellery, Music, Telecommunications, Video, Golf / Retail
3. Proactive marketing and sales means to renowned brand in Australia
4.Adapatability to expand with changing business needs

5. High quality product offerings and attractively priced products

6. The brand has 1300+ stores and is also present in New Zealand & UK

7. Pre-purchase advice and friendly and knowledgeable in-store support staff

Weaknesses

1. Limited primarily in Australia means partial revenue channels

2. Tremendous competition means low business share

Opportunities

1. Improving post-sale customer service system

2. Increasing the reachability outside Australia and New Zealand

3. Low/competitively priced offerings

Threats

1. Difficulty to manage diverse businesses
2. Difficulty to maintain quality across all stores

3. Competitors providing equitable quality proposition at lower prices

Competition

Competitors

1. Betta Home Living

2. Bing Lee

3. Officeworks

4. Tandy

5. Dymocks bookstore

6. QBD



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