Met Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 798
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SWOT Analysis of Met Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Met Foods

Parent Company

DiGiorgio Corporation

Category

Food

Sector

Retail

Tagline/ Slogan

-

USP

Convenience, neighborhood grocery store appeal

STP

Segment

Regular grocery shoppers

Target Group

Buyers seeking regular grocery shopping in the neighborhood

Positioning

Met Foods provides convenient shopping experience with lucrative deals and discounts

SWOT Analysis

Strengths

1. Established since 1941 shows its legacy

2. Its product offerings include Deli, bakery, produce, meats, fish, snacks, non-foods, ethnic foods, frozen foods
3. Specialized ethnic products
4. Key importance to quality

5.Hospitable, passionate in-store staff

6. Weekly deals and attractive discounts

Weaknesses

1. Extensive competition in grocery segment means restricted brand loyalty

2. Despite being a good brand regionally, awareness outside USA is negligible

Opportunities

1. Increase the number of brand offerings

2. Invest in store ambience to provide a pleasing experience

3. Focus on quality and customer delight
4. Cost-leader: Competitive low-prices

Threats

1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering same products at equitable price levels

4. Competitors offering better product variety

Competition

Competitors

1. Whole Foods

2. Trader Joe’s

3. Fairway Market

4. Whole Foods Market

5. Morton Williams

6. Eataly NYC


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