Mountain Warehouse SWOT Analysis
Mountain Warehouse is one of the leading brands in the lifestyle and retail sector. Mountain Warehouse SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mountain Warehouse:
Quick Glance:
Mountain Warehouse Strengths
- Mountain Warehouse is a UK based outdoor retail chain with international presence in UK, Ireland, Austria, Poland, USA, New Zealand
- Mountain Warehouse has customer centric policies, which attracts several customers
- The company has more than 300 storesspread across various locations
- The brand has a strong legacy since it was formed in 1997
- Exclusive brand offerings and product range is offered by Mountain Warehouse
- The company has a strong focus on quality and high standards of its products
- The company ensures well stocked stores with exclusive footwear, accessories and equipment
- The brand also diversified into accessories under the name Neon Sheep
Above are the strengths in the SWOT Analysis of Mountain Warehouse. The strengths of Mountain Warehouse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mountain Warehouse Weaknesses
- Limited product range compared to international brands
- Brand is not as well recognized internationally as other leading apparel brands
These were the weaknesses in the Mountain Warehouse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mountain Warehouse Opportunities
- Provide speedy redressal of post-purchase issues
- Expand in terms of no of stores, reach etc.
- Improve upon the online purchase services
Above we covered the opportunities in Mountain Warehouse SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mountain Warehouse Threats
- Competitors offering better product selection
- Inability to maintain quality with business expansion
- Key competitors replicating its business model
- Competitors offering better shopping experience
The threats in the SWOT Analysis of Mountain Warehouse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mountain Warehouse SWOT analysis.
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About Mountain Warehouse
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mountain Warehouse Overview | |
|---|---|
| Parent Company |
Mountain Warehouse |
| Category |
Outdoors |
| Sector | |
| Tagline/ Slogan |
Best Gear, Best Service, Best Prices |
| USP |
offering quality outdoor clothing and equipment at the lowest prices since 1997 |
| Mountain Warehouse STP | |
| Segmentation |
Shoppers of hiking, camping, skiing and cycling equipment |
| Target Market |
Variety and quality seeking customers of outdoor equipment |
| Positioning |
Index stores offering quality outdoor clothing and equipment |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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