Mountain Warehouse SWOT Analysis, USP & Competitors

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SWOT Analysis of Mountain Warehouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mountain Warehouse

Parent Company

Mountain Warehouse

Category

Outdoors

Sector

Retail

Tagline/ Slogan

Best Gear, Best Service, Best Prices

USP

offering quality outdoor clothing and equipment at the lowest prices since 1997

STP

Segment

Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment

Positioning

Index stores offering quality outdoor clothing and equipment

SWOT Analysis

Strengths

1. International Expanse (UK, Ireland, Austria, Poland)
2. Customer centric policies attracts customers

3. Large number of stores (>150)

4. Expanding its reach and number of stores

5. Exclusive brand offerings and product range

6. Focus on quality and standards

7. Well stocked stores with exclusive footwear, accessories and equipment

8. Low prices and high quality offerings

Weaknesses

1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands

Opportunities

1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Threats

1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience

Competition

Competitors

1. GO Outdoors

2. Cotswold Outdoors

3. Black

4. Millets

5. Tiso


The table above concludes the Mountain Warehouse SWOT analysis along with its marketing and brand parameters.

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