New Deal Supermarket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 655
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SWOT Analysis of New Deal Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Deal Super Market

Parent Company

Johnson grocery

Category

Supermarket

Sector

Retail

Tagline/ Slogan

-

USP

Buying more for less

STP

Segment

Shoppers of grocery

Target Group

Value shoppers, Organic shoppers

Positioning

New Deal Market helps customer save by providing more for less

SWOT Analysis

Strengths

1. Around 50 years of successful existence
2. Large variety of grocery items available

3. Lowest prices: “more for less” attracts customers
4. Large number of stores spread across USA

5. Organic product offerings

6. Strong parent brand adds to the brand value

7. Private labels help the brand reach out to a newer audience

Weaknesses

1. Limited brand awareness compared to prominent players
2. Inability to tackle competition from Kroger, Walmart stores

3. Low customer retention as intense competition means high substitutes

Opportunities

1. Could have promoted customer loyalty programmes
2. Work on better and fresh product variety

3. Invest in online retail as a prospect for growth

4. Provide better quality offerings

Threats

1. It is difficult to maintain quality with increasing size of business

2. Competing brands offering better variety at lower prices

3. Large competitors having stronger distribution systems in place
4. Intense competition in the multi-brand retail space

5.Rise in popularity of e-commerce in future

Competition

Competitors

1. Kroger

2. Walmart

3. McDade's Market

4. Food Depot

5. County Market

6. Vowell's Market Place

7. Grocery Depot

8. Ramey's Marketplace



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