Parts Center SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 500
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SWOT Analysis of Parts Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parts Center

Parent Company

Wolseley Plc

Category

Spare parts for equipment and heating parts

Sector

Retail

Tagline/ Slogan

Whatever it takes

USP

Parts Center is the UK's largest specialist supplier of spare parts

STP

Segment

Buyers of spare parts

Target Group

Buyers of spare parts for heating, catering and bakery, appliances, bathroom, fittings etc.

Positioning

Leading Edge Group is a specialist supplier of high quality spare parts (online/offline)

SWOT Analysis

Strengths

1. Customer-centric policies for focusing on customer needs
2. Offers variety of solutions
3. Proactive marketing and sales in the region makes it a strong brand in UK

4. Offers brands such as Plumb Center and Build Center in the UK

5.Pristine quality product offerings

6. Active contribution in safety initiatives

7. Knowledgeable staff of over 1000+ employees

Weaknesses

1. Cases of alleged issues with customer service

2. Brand is limited in the UK only for its revenue

Opportunities

1. Improving post-sale customer service system

2. Increasing the reachability outside UK

3. Low/competitively priced offerings

Threats

1. Difficulty to maintain quality with expanding business

2. Competitors providing equitable quality proposition at lower prices

3. Plummeting demand of spare parts due to rising cost/effort of repair

Competition

Competitors

1. Partmaster

2. Dyson

3.espares

4. Hoover Spares



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