Quality Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 712
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SWOT Analysis of Quality Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quality Foods

Parent Company

Partnership

Category

Grocery

Sector

Retail

Tagline/ Slogan

A proud part of Vancouver Island

USP

Providing unique customer experience since 1986

STP

Segment

Grocery shoppers

Target Group

Food shoppers seeking variety, service and experience

Positioning

Specialists in food shopping since 1986

SWOT Analysis

Strengths

1. Convenient and friendly shopping experience
2. Good quality products & over 800+ employees
3. Shopper delight: massive pool of satisfied customers

4. In-store brands: Starbucks, a step above

5. Superior in-store services: floral, platters, pizza, Chinese

5. Lucrative price deals and Fresh produce for a large product selection

6. Essential Merchandise: Pets, Health and Beauty, Dairy

7. Online shopping services in USA and Active community development initiates

Weaknesses

1. Lower prices available elsewhere due to intense competition

2. The brand has limited number of stores hence low market reach

Opportunities

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Be the cost-leader of food and grocery

3. Differentiate customer experience from other brands

Threats

1. Difficulty to maintain the same food quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of higher priced foods

3. Competitors replicating the business model

Competition

Competitors

1. 7-Eleven

2. Whole Foods
3.Wal-Mart

4. Costco



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