Red Letter Days SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 539
Advertisements

SWOT Analysis of Red Letter Days with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Letter Days

Parent Company

Partnership

Category

Experience Days

Sector

Retail

Tagline/ Slogan

Perfect experiences for every occasion; Unforgettable Experience Days & Gifts

USP

Red Letter Days has pioneered  the concept of giving unforgettable experiences as gifts since 1989

STP

Segment

Gifting option seekers

Target Group

Buyers seeking unique gifting options for special occasions

Positioning

Red Letter Days provides unforgettable experiences as gifts

SWOT Analysis

Strengths

1. Established since 1989 shows its legacy

2. Unrivalled end-to-end service
3. Professional, flexible and hassle-free customer service
4. Key importance to quality

5.Hospitable, passionate customer support staff

6. Special offers and discounts

7. Sales also through online retail stores such as Amazon.com

8. Variety suiting every taste, occasion and budget

Weaknesses

1. Competition for the brand especially ecommerce websites means low growth

2. Experiences limited to the UK means limited market share

Opportunities

1. Expand outside the UK and use the online platform exclusively

2. Improve post-purchase services

3.Add more options in the catalog

Threats

1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering same products at equitable price levels

4. Competitors replicating the business model

Competition

Competitors

1. Virgin Experience Days

2. Wish.co.uk

3. lastminute.com

4. Trackdays



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: