Rice Epicurean Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1135
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SWOT Analysis of Rice Epicurean Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rice Epicurean Supermarkets

Parent Company

Family owned

Category

Niche grocery

Sector

Retail

Tagline/ Slogan

Houston’s own

USP

Offering quality outdoor clothing and equipment at the lowest prices

STP

Segment

Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment

Positioning

Index stores offering quality outdoor clothing and equipment

SWOT Analysis

Strengths

1. Customer centric policies

2. Policies for convenience: charge card privileges

3. Online shopping with home delivery

4. Expanding its reach and number of stores

5. Exclusive brand offerings and product range

6. Focus on quality and standards

7. Well stocked stores

8. Low employee attrition

Weaknesses

1. Brand awareness is lesser compared to big retail brands

2. Better price offerings available elsewhere due to competition

Opportunities

1. Provide lower prices to deter customer switching

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Threats

1.Competitors offering similar product selection with lower prices

2. Key competitors replicating its business model

3. Competitors offering better shopping experience

4. Reduction in demand for gourmet foods

Competition

Competitors

1. HEB

2. Kazy

3. Kroger’s

4. Leibman’s

5. Phoenicia Specialty Foods



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