Thriftway Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 440
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SWOT Analysis of Thriftway Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thriftway Supermarkets

Parent Company

Family Owned

Category

Grocery

Sector

Retail

Tagline/ Slogan

Your locally owned and operated hometown market

USP

Family owned and operated for 35 years

STP

Segment

Grocery shoppers

Target Group

Food shoppers seeking convenience and low prices

Positioning

Thriftway supermarkets provides customer shopping needs at one convenient location

SWOT Analysis

Strengths

1. Superior and friendly customer service

2. Superior quality meats assortment

3. Fresh daily produce ensures high customer satisfaction

4. Specialty products: bakery

5. Cheap yet high quality products for customers

6. Over three decades of existence

Weaknesses

1. Limited product variety compared to very big players

2. The brand has limited awareness and low spend on marketing & advertising exercises

Opportunities

1. Improving the in-store ambience

2. Increase product variety and diversify into more food items

3. Provide better brands assortment

Threats

1. Competitors providing better quality proposition and variety

2. Competitors replicating the business model

3. Changing customer needs

Competition

Competitors

1. HEB

2. Kazy

3. Kroger’s

4. Leibman’s

5. Phoenicia Specialty Foods



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