Home Bargains SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1963
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SWOT Analysis of Home Bargains with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Bargains

Parent Company

TJ Morris

Category

Grocery

Sector

Retail

Tagline/ Slogan

Top Brands, Bottom Prices

USP

Home Bargains sells branded goods at the lowest prices possible

STP

Segment

Brands and utility shoppers

Target Group

Shoppers seeking low priced branded products

Positioning

Home Bargain offers a range of affordable brands spanning categories

SWOT Analysis

Strengths

1. Convenient and friendly shopping experience
2. Good quality products at extremely affordable prices for customers
3. Shopper delight: massive pool of satisfied customers

4. Wide range of products and brands

5. Superior in-store customer service

5. Lucrative price deals
6. Fresh foods: Pasta, rice, soups, cereals etc.

7. Large product selection

8. Essential Merchandise: clothing, Health and Beauty, toys and games

9. Over 300+ stores across the UK

Weaknesses

1. Limited to the UK for its revenues and no global presence

2. Intense competition especially from online brands means reducing market share

Opportunities

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base outside UK

2. Differentiate customer experience from other brands

3. Build on the e-commerce capability

Threats

1. Difficulty to maintain the same quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of  brands

3. Competitors replicating the business model

Competition

Competitors

1. Tesco

2. Morrisons

3. ASDA

4. Marks and Spencer

5. Next



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