Allphones SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 813
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SWOT Analysis of Allphones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allphones

Parent Company

AMT group

Category

Mobile phones, mobile plans, broadband plans, pre-paid services and mobile phone accessories

Sector

Retail

Tagline/ Slogan

-

USP

Customer satisfaction

STP

Segment

Individuals, businesses

Target Group

Individuals, small to medium businesses, dealers (franchisee)

Positioning

Largest independent retailer in the country

SWOT Analysis

Strengths

1. Emphasis on employee job satisfaction
2. Customer engagement with largest sporting and entertainment arena in Australia
3. Largest independent telecommunications retailer
4. Complete communications solutions for small to medium businesses

5. Products and services include mobile phones, mobile plans, broadband plans, pre-paid services

6. Allphones is the largest independent telecommunications retailer consisting of company owned, licensed and franchised stores

Weaknesses

1. Unable to provide services at levels promised to the clients
2. History of Security loopholes
3. Inability to maintain cordial relationship with franchisees

Opportunities

1. Continuing business broadband expansion
2. Mobile data services based on 4G/ LTE technologies
3. Cloud data housing

Threats

1. Telecom services revenue growth falling year on year
2. Competitive pressure on pricing among operators
3. Continuing economic uncertainty leading to lessened discretionary spend

Competition

Competitors

1. Telstra
2. Optus
3. Fonezone


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