Mack & Daves SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 383
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SWOT Analysis of Mack & Daves with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mack & Daves

Parent Company

Mack & Daves

Category

Musical Instruments

Sector

Retail Store

Tagline/ Slogan

A little something for everyone

USP

Hometown Charm at every store

STP

Segment

Retail stores

Target Group

Residential Customers

Positioning

Jewelry, Musical Instruments & Teachers, Electronics, Photography Stores & Services

SWOT Analysis

Strengths

1.Large scale business with variety and quality

2.Wide selection of products offered and a plenty of space of parking for customers coming from far off places

3.Location of the store

4.Finance their own accounts and credit options

5. The service is usually good and the experienced staff does a great job of working with customers

6. Mack and Dave's is 75 percent new merchandise and 25 percent pre-owned

Weaknesses

1.Some products are overpriced

2.Brand is restricted to one place hence no geographic reach and less market share

3.No attractive deals/discounts offered

Opportunities

1.Aproach to schools and institutions

2.Expand to new markets

3. Tie-ups with global brands can enhance its business

Threats

1.Local Competitors and prominent players

2. Other players of the market which have established stores in New York

3. Higher costs of operations and changing preferences of people

Competition

Competitors

1.  Schaffers Department Store

2.  Neo Classics Norwich



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