Kleeneze SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 388
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SWOT Analysis of Kleeneze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kleeneze

Parent Company

Findel PLC.

Category

Home shopping businesses in the UK

Sector

Retail

Tagline/ Slogan

Making life easier

USP

Giving customers access to a personal and flexible service in the comfort of their own home

STP

Segment

Multi-level marketing company

Target Group

Middle and upper-middle class individuals

Positioning

Kleenze  pride themselves on finding great solutions and great value for the home

SWOT Analysis

Strengths

1. Wide range of products on offer

2. Large distribution network

3. Supporting thousands of everyday people to become self-employed distributors

4. Distributors rate Kleenze as fun workplace

5. Highly incentivized: More hard work invested more money one can make as a distributor

6. Member of Direct Selling Association (DSA)

Weaknesses

1. Payment options are not very flexible sometimes

2. Very difficult to build customer base, unreturned catalogues & also requires several trips to collect catalogues

Opportunities

1. To tap new markets like  health and beauty, electrical, home wares, Christmas, toys, gifts, garden and now even personalized gifts

2. Investing on demand forecasting will help in better distributor management

3. Expanding services to different locations

Threats

1. Stiff competition from other local distributors

2. Increasing costs of running businesses and economic fluctuations

3. Unfavorable govt conditions can affect efficiency

Competition

Competitors

1. Sunny Lighting

2. Kmart Australia Ltd



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