Jons International Marketplace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 458
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SWOT Analysis of Jons International Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jons International Marketplace

Parent Company

Jons International Marketplace

Category

Supermarket

Sector

Retail

Tagline/ Slogan

We shop the world for you

USP

To serve its communities with an unparalleled commitment both to the tastes of each neighborhood and to the products and brands that unite us.

STP

Segment

Retail supermarkets

Target Group

Working class professionals and home-makers / individuals

Positioning

Quality, freshness and trust

SWOT Analysis

Strengths

1. High localization of taste preferences

2.Large Parking space for customer convenience

3. Friendly and skilled staff members

4. Imports to all the European/Eastern European stuff that is expensive everywhere else. You'll find here for a reasonable price. ie. Kinder Bueno, etc.

5. Very competitive prices

6. Strong legacy since its inception in 1977

Weaknesses

1.Limited to a few locations

2. Intense competition means low market share

Opportunities

1. Growth of retail sector

2. Preferences for culture/family owned companies

3. Expansion to newer geographies and products portfolio

Threats

1. Rapid expansion of other super markets

2. Continuous change of food choices

3. Financial instability can affect the brand operations

Competition

Competitors

1. Ralphs

2. Trader Joe's

3. Whole Foods Market

4. Walmart


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