Homeland Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 395
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SWOT Analysis of Homeland Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Homeland Stores

Parent Company

HAC Inc.

Category

Supermarket

Sector

Retail Store

Tagline/ Slogan

A fresh Experience

USP

Acquisitions of different stores

STP

Segment

Supermarkets and retail stores

Target Group

Residents and individuals

Positioning

As a supermarket come discount store

SWOT Analysis

Strengths

1.Operates around 50+ supermarkets in Oklahoma and Kansas

2.Purchased Albertsons stores and other stores creating synergies

3.Ranked among the top small retail outlets of United States

4.Attractive coupons, discounts and reward points

5.In-store cleanliness and quality

Weaknesses

1.Was bankrupted in the past

2.Limited geographic presence in US and no international outlets

Opportunities

1.Oppotunity to expand in new markets

2.Opportunity to scale up with wide product range

3. More advertising and tie-ups with bigger players

Threats

1.Threats from big players of the market

2.Threat from local players which quote prices lower

3. Higher costs of operations and increasing costs for warehousing and logistics

Competition

Competitors

1.  Fresh & Easy

2. Ralph’s

3. Mainstreet Market



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